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Webinterpret > Blog > Is eBay Authenticity guarantee legit? Unpacking trust and buyer protection on eBay

Is eBay Authenticity guarantee legit? Unpacking trust and buyer protection on eBay

  • eBay
  • Marketplace Guides
A listing of a collectible trading card. In front of it is a hand in white glove holding a blue eBay authenticity checkmark between a thumb and the index finger.

What you will learn

  • Which products are covered by eBay’s Authenticity Guarantee, and who can obtain authenticity badges for their product listings?
  • How the item authentication process looks from purchase to delivery, who verifies the products, and what happens if an item doesn’t pass authentication.
  • Is eBay’s Authenticity Program trustworthy, and is opting for third-party authenticators a better option?

Online buyer protection is essential, especially when you’re shopping for luxury products, since determining whether an item is genuine based on the information included in its listing is difficult. 

What’s more, checking the authenticity of products from some of eBay’s focus categories, like Trading Cards & Collectibles or Luxury Watches, requires expertise. 

eBay launched the current version of its Authentication program in 2020 to prevent sellers from placing counterfeit products on its marketplaces and ensure that each item shoppers purchase on the platform is genuine. 

However, the program hasn’t worked seamlessly over the years, as some users noted online that the authenticated products they received were counterfeit. 

Read to find out if eBay’s authenticity guarantee is legit, which products are eligible for authentication, and how the verification process looks.