Webinterpret > Blog > Is eBay Authenticity guarantee legit? Unpacking trust and buyer protection on eBay
Online buyer protection is essential, especially when you’re shopping for luxury products, since determining whether an item is genuine based on the information included in its listing is difficult.
What’s more, checking the authenticity of products from some of eBay’s focus categories, like Trading Cards & Collectibles or Luxury Watches, requires expertise.
eBay launched the current version of its Authentication program in 2020 to prevent sellers from placing counterfeit products on its marketplaces and ensure that each item shoppers purchase on the platform is genuine.
However, the program hasn’t worked seamlessly over the years, as some users noted online that the authenticated products they received were counterfeit.
Read to find out if eBay’s authenticity guarantee is legit, which products are eligible for authentication, and how the verification process looks.